“The Nuance Group Sweden has been selected as the launch partner for The Absolut Company’s new release in travel-retail. Absolut No Label is a limited edition of the 40% abv Absolut vodka and will be available exclusively at Nuance’s Swedish duty-free stores until the end of June.

The Absolut No Label bottles are numbered and contain no label or logo. They feature only a removable campaign sticker with the website address, where consumers can find more information and give feedback. The product was launched on May 22 and in Scandinavian travel-retail the exclusivity deal will be extended until the end of August.