Bacardi has unveiled a new expression, packaging design and marketing campaign for its Havana Club rum, which is set to roll-out across the US as trademark disputes with Pernod Ricard continue.
In February this year, Pernod Ricard confirmed the trademark for its own Havana Club rum had been officially renewed in the US until 2026, provoking a legal battle with Bacardi.
The following month, Bacardi asked a US district court to “strike” the Havana Club trademark from the official register in the latest move in a battle with Cubaexport over the rights to the brand name in the country.
Dark rum expression Havana Club Añejo Clásico – designed to complement Havana Club Añejo Blanco – is due to initially launch in Florida this June, before being rolled out across the US throughout the summer.
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