If Bud Light is up for anything, it’s trouble.

The beer company was panned on Reddit Monday after a user posted a photo of a bottle with a message saying, “The perfect beer for removing ‘no’ from your vocabulary for the night.”

The message came as part of Bud Light’s “Up for Whatever” campaign, which is meant to gather people for a fun time, AdWeek notes.

As part of the campaign, the beer brand produced 140 scroll messages “intended to encourage spontaneous fun.”

But in a statement released to The Huffington Post Canada on Tuesday, Bud Light vice-president Alexander Lambrecht said, “It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behaviour.”