Channing Tatum is launching his own Vodka brand at Cannes

”Magic Mike” star  Channing Tatum is expanding his empire with the launch of his own vodka brand at Cannes. 

According to the New York Post, the new product, called Born and Bred, is an American craft vodka made from the best gluten-free potatoes. Twenty-times distilled, it’s prepared in small batches and nourished by the unspoiled glacial water that flows from the Grand Teton mountains. And while it can serve as a smooth complement to your mixer of choice, Born and Bred’s clean, crisp taste is perfect for neat or “on the rocks” savouring.

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The actor is aiming for something “high quality” but “less formal” than other vodka brands on the market.

The United Talent Agency is helping Tatum market the vodka, with a first stop at the Cannes Lions festival this week.

The hunky heartthrob has invested in the award-winning Grand Teton Distillery, which subsequently produced liquid for Born and Bred Vodka. The distillery sources potatoes to create the vodka within 25-miles of its vicinity.