Chris Hemsworth teams up with Jacob`s Creek on premium wine range


Jacob’s Creek has added serious star-power to the latest campaign for its premium wine range Double Barrel, with the release of a new commercial titled ‘Two Barrels, One Soul’ narrated by the acclaimed Australian actor Chris Hemsworth.

Two Barrels, One Soul was created by the Australian office of leading global agency AnalogFolk, with production by The Sweet Shop.

The story takes viewers behind-the-scenes of the production of Double Barrel, an award- winning Australian wine range. The epic journey begins in a rustic whisky distillery in Scotland, then spans the continents, ending at the winery in the Barossa Valley, Australia.

The development of the Jacob’s Creek Double Barrel range has been a complex undertaking that has taken years to perfect. Matured in wine barrels, the wine is finished in whisk(e)y barrels for a richer, deeper and smoother finish. The dedication of the people and winemakers behind Double Barrel is brought to life in this new creative approach, expressing the true passion and relentless spirit of those involved.

Says actor Chris Hemsworth, star of Thor and The Avengers: “I’m proud to narrate this story for Jacob’s Creek. Double Barrel is a true example of Australia’s ingenuity, to create a unique wine. I look forward to tasting the next vintage in the Barossa in 2018.”


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