Coffee diet woos Americans with ‘Bulletproof’ pledge

A new coffee diet claiming to help lose weight and improve IQ is gaining a major following in the United States.

However, it is also raising eyebrows among doctors skeptical of its benefits.

Dave Asprey, the founder and CEO of the “Bulletproof Diet,” pulls no punches when making claims for his radical health recipe, cup of coffee in hand.

“You become a better employee, better parent, better friend, better person,” said the former Silicon Valley entrepreneur now living in Canada. “My energy changes, my brain changes. I can pay attention, I can follow through.”

The cornerstone of Asprey’s diet is a drink called Bulletproof Coffee, a modified version of the caffeinated beverage which uses beans stripped of mycotoxins — essentially mold that forms during the fermentation process.

Add to that butter from grass-fed cows and medium-chain triglycerides (MCT) oil.

The ingredients are blended together to produce a creamy, naturally sweet beverage a bit like a milkshake, taken at breakfast in lieu of a meal.

“So you drink a couple of these and all of a sudden you don’t care about food for a very long time,” said Asprey. “Your brain has energy that doesn’t come from sugar, you didn’t want sugar in your coffee and you lose the craving and you sort of have freedom.”


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