Donald Trump, the flamboyant property mogul flirting with a run for US president, has added a winery to his portfolio after snapping up a property seized by the banks from an embattled British socialite.

There are already skyscrapers, hotels and golf courses bearing the name of the brash self-publicist, not to mention Trump mineral water, chocolate and tea, so it would seem a safe bet that the product of his latest investment will be labeled Chateau Trump.

But the entrepreneur acknowledged that it was the price rather than the vines that lured him after he bought the 776-acre Kluge winery in Virginia, USA, at auction for a knock-down $6.2 million – about a tenth of its estimated value before the recession.