“Drink” This Cocktail Cloud Through Your Lungs and Eyeballs

The madcap British experiential food design duo Bompas & Parr got their start doing imaginative things with jelly. They’ve since made a career out of such sensory feats as developing the world’s first edible New Year’s Eve fireworks and grilling steaks over molten lava.

This summer they’re gearing up for Alcoholic Architecture, a boozy installation at London’s Borough Market that the designers describe in a press release as “fully immersive alcohol environment” in which a man-made cloud composed of fine spirits and mixer at a 1-to-3 ratio will be dispersed using powerful humidifiers in the basement of a Victorian building.

“Creatively the installation draws inspiration from Borough Market’s produce, medieval history and weather to create a sci-fi fantasy where meteorology and mixology collide,” Sam Bompas said in the release. Since the venue is located on the site of an ancient monastery, cocktails will center around monk-made alcohols including chartreuse, Benedictine, Trappist beer, and Buckfast, a caffeinated fortified wine that is a favorite of Scottish delinquents.


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