Exposure to alcohol terms increases aggression

Simply hearing alcoholic terms such as “whisky” can make sober people more aggressive, new research shows.

Psychologists from US and UK universities conducted two experiments on American undergraduates, finding that they responded more aggressively to worlds such as “whisky” and “wine”, than words such as “juice” and “milk”.

In the fist experiment, participants were exposed to these terms shortly before receiving feedback on an essay they had written, with the group “primed” by alcoholic terms beforehand responding with greater hostility.

However, researchers added that this aggressive behaviour only occurred when provoked, and typically when the provocation could not be clearly interpreted as an insult.

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