Kiss your coffee sleeves goodbye thanks to intuitive Grip Cup

Any kid of the 90s will remember the notorious sound of the Pringles lid, a sound synonymous with a party in a can. The anticipation of that sound alone likely sold thousands of more chips. This concept of simple branding that creates memorable customer experiences can be seen in any range of products. The Grip Cup in particular caught our interest, a paper cup with a basic and convenient press-to-grip technique.

In one intuitive movement, you can hold your paper cup in a superior way to traditional to-go cups. Much like the Pringles distinct pop, the new shape of the grip cup is indicated with a pop sound.

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