x

Inactive Brand

Please note that this brand is not active and information might be outdated.
Activate this Brand

Guinness is Releasing Its Own Irish Whiskey


Guinness is tapping into the whiskey market with a blended Irish whiskey set to be released in time for St. Patrick’s Day.

Guinness’s parent company, Diageo, hopes to cash in on growing demand for premium Irish whiskey by investing €25 million on developing a new distillery on part of its St James Gate complex in Dublin.

The multi-national owner of Guinness plans to refit its old power plant on James Street to produce the core of what will be its new whiskey brand, Roe & Co. The whisky will retail for about €35.

For now, Roe & Coe will only be available in select European markets. The product going on sale will be a blend of quality malt and single grain whiskeys chosen from a number of distillers around Ireland.