For lovers of all brews everywhere, the years of 1920 to 1933 were incredibly sad times. This was the period of the Prohibition in the United States, where any and all forms of alcohol were verboten. Thankfully in 1933, the United States government came to their senses, and President Roosevelt decided that this frothy brew should once again flow freely in the taverns and bars of the country.
On this date in 1933, people lined up around the block at the doors of their favorite public house to prepare to imbibe the first legal brews in 13 years. Ever since that night, this day has been referred to as ‘New Beer
by RedRock’s Eve’, a precursor of ‘New Beers Day’. It was said that at 12:01 on 1933, Roosevelt stated “I think this would be a good time for a beer.” For such an auspicious patron, Anheuser-Busch pulled out all the stops, delivering the beer with their Clydesdale draw carriage directly to the Commander in Chief. The first 24 hours of the end of the prohibition saw an estimated 1.5 million gallons of beer consumed.
This is a great time to set up a party, bringing in an abundance of different types of brews and calling in New Beer Day with an abundance of craft beers and the like. Seeing how it’s only this year’s New Beer’s Eve once, it just makes sense to go a little out of well-travelled waters for it. There are micro-breweries popping up all over America, so the opportunity to try a local brew for the first time is popping up every day. Nothing better than celebrating the end of the prohibition by trying out a beer that may never have existed if it had not!
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