x

Inactive Brand

Please note that this brand is not active and information might be outdated.
Activate this Brand

Hendrick’s Gin Uses Cucumbers To Create Music


William Grant & Sons-owned gin brand Hendrick’s has launched “a genuine and most unusual scientific experiment” to create music using cucumbers rigged to a piece of software.

The cucumbers have been rigged up a piece of software which, when triggered, creates a “different sound and style”. Each sound is programmed in such a way that when all are played together, “a verdant and cacophonic composition” is created.

Individuals who attend Hendrick’s Perilous Laboratory for the Absorbment of Natural Teachings – PLANT – at the RHS Urban Gardening Show in London will be guided through the activity by Hendrick’s Laboratorians. ‘Successful’ volunteers will be rewarded with a Hendrick’s and Tonic.

After the RHS Show, PLANT will tour the country to conduct a series of experiments with the on-trade.


read more on thespiritsbusiness.com