How much Starbucks coffee could cost in South Africa

Taste Holdings has revealed its long-term costs and strategy for global coffee brand, Starbucks, when it launches in South Africa.

According to Taste, the first Starbucks will open up in “the first half of 2016”, and following the grand opening, 12 to 15 more stores will open over the next two years.

The group expects future store growth of 20 outlets per year.

Taste’s research into the market opportunity for the brand – taking costs into account – is for 150 to 200 stores in South Africa.

Taste chief executive Carlo Gonzaga has reportedly indicated that Starbucks will keep its prices in line with what it charges internationally.

So how much is that?

Having opened its doors in 1971, Starbucks today, boasts 22,500 retail stores in 67 countries including Egypt, Morocco, Argentina, Brazil, China, Thailand, Russia, the UK, and New Zealand.

South African consumers can probably expect to order the likes of a White Chocolate Mocha, or Caramel Macchiato, along with the usual Americano, Latte and Cappuccino.

BusinessTech looked at the prices of Starbucks coffee in some countries in which it operates, and then converted the prices directly into Rands.

It must be stressed that these are not the prices Taste intends to charge for its products next year – it’s merely a comparison for the sake of interest.

On the African continent, in Cairo, Egypt, a Starbucks Latte costs between 15.5 and 19.5 Egyptian Pounds – the same as a Cappuccino. In South African Rands, that amounts to between R26.40 and R33.20.

An Americano costs between 12-16 pounds, or R20.40 – R27.20.

The most expensive item on the menu is a Double Mocha Macchiato at 25 pounds for a venti – R42.50.


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