Three years ago Mark Kanters designed the Magic Meatballs for Next Nature’s Meat the Future Project.
Seems like Space 10, Ikea’s research laboratory, was inspired by this concept and came up with a re-design of their famous meatballs. Creative Director Kaave Pour and copywriter Bas van de Poel explored the future and the possibilities of the undisputed protagonist product of Ikea restaurants.
After the introduction of vegan meatballs, as based on the belief that a meat-based diet won’t be possible and sustainable in the future, they started looking at alternative ingredients and technological manufacturing methods.
“We used the meatball’s shape and size as a canvas for future foods scenarios, because we wanted to visualize complicated research in a simple, fun and familiar way” said Kaave Pour. “There’s hardly any culture that does not cook meatballs – from the Swedish meatball, to Italian/American spaghetti meatballs to spiced up Middle Eastern kofta”.
read more on nextnature.net