Two wine shows, different organisers, yet a similar marketing and advertising campaign…

The Wine Show, organised by John Woodward and his Wine Extra team launched their advertising campaign end March 2012 with the following ads:

5 Months later WineX, organised by Michael Fridjon – director of many, launched their advertising campaign. The concept behind the marketing and advertising campaign seems very similar to that of The Wine Show, if not exactly the same…

Fair enough, the illustrations on the ads are worlds apart and the wording is not exactly the same but the concept is.  Whether it was intentional or just lack of creativity, as the saying goes: Imitation is the sincerest form of flattery…