Krug makes $6,500 Champagne backpack


Champagne Krug has teamed up with designer menswear label Berluti to make a $6,500 leather backpack specifically for carrying your Champagne.

The Wild Journey backpack, which will be available in Berluti stores next month, has a thermal lining designed to keep your Champagne chilled, as well as a removable, insulated foam insert, presumably to protect your Champagne from excessive clinking. The bag itself is crafted from Venetian leather in Krug’s trademark dark cherry colour.

For the princely sum of $6,500 (£4,900), buyers will receive not only the backpack, but a bottle of Krug Rosé Champagne, a chrome wine stopper, and two Riedel glasses – specifically designed for rosé Champagne.

The backpack is the third installation of wine carriers in the “Berluti pour Krug” collection, with its previous editions, the “Short Journey” and “Long Journey,” styled on a briefcase.


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