Nigerians spent £38m on Champagne last year, and data analyst Euromonitor forecasts that the country will splash out £68m on Champagne in 2017, with consumption in the west African country predicted to reach 1.1m litres by 2017.

Oil barons, hip-hop music and Nigeria’s thriving movie industry, known as Nollywood, are all driving demand for the French fizz.

“Champagne has its own demographic – it’s not even about the middle class, it’s about the elite,” Spiros Malandrakis, senior analyst at Euromonitor, told AFP.

“Nigeria is a very divided society with big sections of the population in the working class, while the elite have the money to spend on really extravagant consumption,” he added.