Non-alcoholic beer and wine are so hot right now


One of the hottest areas in the drinking world is alcohol-free tipples: Sales of non-alcoholic wine in the US jumped 5.6 percent to nearly $100 million from November 2013 to November 2014, according to Nielsen.

Worldwide, 2.2 billion liters of non-alcoholic beer were quaffed in 2012, marking an increase of 80 percent from five years earlier, according to analysts Mintel.

The converted include teetotalers and those with health issues. The weight-conscious are also fans. Alcohol-free wine has about one-third the sugar and calories as the regular stuff — yet retains its heart-healthy benefits, according to research.

“We wanted to capitalize on the trend for healthy beverages ­— things like kombucha and Pom Juice,” says Jonathan Canter, vice president of V/NO, a new alcohol-free wine. “We’re displayed next to the Pepsi products in grocery stores.”


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