Unless Amur Tiger Vodka packaging is placed amongst other similar items, the consumer may not successfully guess the contents of the container. This impactful-looking product is the result of a challenge to find a new way to dress up alcohol.

GJ Packaging was working with a company that produces a unique Russian spirit in Far East Siberia. The team aimed to incorporate a sense of exoticism by dressing up the bottle in an unusual way. The vessel is made of glass, yet it’s been completely covered in matte white and black shades, then decorated with gold to illustrate the beverage’s feline namesake.