Vi Novell wine packaging boldly displays a skin of finely sliced and layered meat that encourages you to ask the question, “why?”

Atipus of Barcelona, Spain, worked with the name of the grape-based alcoholic beverage and branded it with a reference to the festivities of the month of November. It’s during this time when people celebrate the slaughter of the pig, so it seemed appropriate to dress up the label with a coat of scrumptious pork.

The wine bottle’s sticker has been treated to a full covering of uncooked bacon, whereas the box exudes a fresh white color and features a meat-made letter N.