Design a brand, bottle label, packaging and promotional items for a new craft beer aimed at a sophisticated niche market.
When work is done, party cats go out to play!
Bokmakierie is a craft beer especially for young professional women. The target market works hard and want to relax with friends to unwind. It is a playful beer full of ‘kattekwaad’ (mischief). The slogan reads: ‘Elke diertjie het sy plesiertjie’ (everyone finds her own amusement). The beer can be bought in a easy to carry three-pack. The bottles have a matt finish with gloss detail that is echoed in printing finishes of the secondary packaging and collateral.
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