The subtle differences between varieties of vino are demonstrated in an atypical way through Generation Wine packaging. Those who can’t quite grasp the distinctive qualities of merlots, shirazes and cabernet sauvignons may have better luck detecting unique flavors and aromas from bottles that have been labelled as different people.

Elena Sancho of Tatabi has drawn up a brand identity for this collection of alcoholic beverages, based on the individual personalities of each member of her family. Looking at these bottles, one may not be able to discern the exact sort of fermented grape drink inside, but the name and illustrated image of a person are immediately visible.

Mom, dad, siblings and grandparents grace each white sticker with their childlike sketched forms. The stars of Generation Wine packaging are further expressed through gestures and colored geometric stamps.