The concept for Starka branding and packaging was influenced by the old eastern European tradition of producing alcohol, so imagery was sought from that frame in history.

To signify the Starka identity, the symbol of the old Slavic letter for S was adapted for the logo. Comprising an overlapping triangle and a circle, the emblem was reconstructed in three dimensions to make the funnel shape of the glass, with the profile of a triangle and a round base. Keeping the entire vodka packaging strategy consistent, Foxtrot Studio designed a folding brochure and a stemless glass tumbler based on the same purist forms.