‘Chick Beer’ is the First Ale to be Marketed Specifically Toward Women.

Beer is not exactly a beverage that is aimed toward women, what with the half-naked models in beer commercials, but with the creation of Chick Beer, that might all be changing.

With “Witness the Chickness” serving as the slogan printed on the pink swirly packaging, it’s no wonder that females are going to love this new brand. I know I already love it and I have no idea what this might taste like.

Apparently Chick Beer is a light beer with less carbonation than regular brews, made to appeal to females looking to not feel so full after a couple of drinks.