Packaging Spotlight: Pepperjack Wines


The new Pepperjack “Graded” tier consists of two wines, each specially created to drink with specific cuts of steak, and the client wanted this message to come across strongly.

The challenge was to ensure that the new wine looked like an integral part of the Pepperjack brand, which is largely identified through its cream label applied at an angle on the bottle, but with a completely individual personality.

The brief was to come up with a solution that was as distinctive as – and complemented – the core tier’s highly recognizable cream label.


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