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Insulted Tequila Makers Are Threatening To Sue Heineken Over Its Tequila-flavored Beer

The Desperados brand, which targets millennials, goes against the sophisticated image tequila sellers have been trying to cultivate. 



Heineken To Offer Deal Concessions

Heineken NV offered to make concessions as the UK’s antitrust regulator warned that the company’s planned purchase of 1,900 ...


Heineken® Promotes Responsible Consumption In Its New Campaign

Heineken® has officially launched its responsible consumption campaign, `Enjoy Heineken Responsibly`, in an effort to make moderate consumption of alcohol more aspirational.


Bunkers And Beer: Barge Used To Transport Heineken Participates In Biofuel Pilot

Heineken, Nedcargo, and GoodFuels have launched a pilot project to demonstrate a "sustainable" drop-in marine fuel on-board of the For Ever.


Heineken Celebrates Champions League Final With Ultimate Viewing Party For Football Fans

This UEFA Champions League season, Malaysians started their day at 2am to champion the match nights with Heineken, the official partner to the world’s most prestigious club football competition.


Molson Coors Inks Deal With Heineken To Import Mexican Beer

The Sol brand is coming to the U.S.


Heineken Brews Up New Marketing Initiatives

Soccer pact, TV deal part of company's summer plans.


Heineken Introduces New Limited-edition Aluminum Bottles In Select Cities

Heineken is proud to unveil its exclusive, limited-edition aluminum bottles available only in select cities.


Heineken Seals Deal To Acquire Kirin’s Brazilian Operations

Heineken has completed its acquisition of Kirin’s struggling Brazilian business in a deal worth €665 million.

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