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Spotify, Heineken And Ibm On The Challenge Of Marrying Data And Creativity


In a panel session on data and creativity at Dmexco, Maureen Traynor, global director of creative solutions at Spotify, outlined how the music platform was using the one billion data points it gathere

 

Ronaldinho Stars In This ‘blade Runner’-inspired Ad For Heineken


The beer brand aligns itself with soccer in a three-part advertising series

 

Ronaldinho Stars In A Futuristic Blockbuster In Heineken’s Champions League Campaign


Heineken is illustrating the drama of soccer games in this year's new campaign for the UEFA Champions League.

 

Heineken Buys 918 British Pubs


Dutch brewer Heineken NV says it has purchased Galaxy Pub Estate, owner of 918 pubs in Britain, from Royal Bank of Scotland PLC.

 

Police Called As ‘hundreds Of Heineken Cans’ Are Dumped By Road


Police were called to a bizarre scene in a Chelmsford village after "hundreds of cans of Heineken" were dumped by the roadside. Witnesses first reported seeing the collection of cans at...

 

Heineken Distributors Win First Round In Tender Feud


Heineken East Africa Import Co Ltd has been stopped from terminating a contract entered into with companies it had hired to distribute its products.

 

Heineken Jamaica Celebrates International Bow Tie Day


International bow-tie day is an annual salute to the underrated male closet accessory, celebrated on August 28.Heineken has been part of a few Jamaican companies that continue to make an event out of

 

Heineken Completes Acquisition Of Punch Taverns Pub Portfolio


 

Heineken’s Takeover Is ‘baffling And Infuriating’


The pub industry has hit out at competition watchdogs for failing to impose tougher barriers on Heineken’s takeover of 1,900 sites from Punch Taverns despite expressing concern over the deal.

 

Heineken Throws Everything It Has At The U.s. Beer Market


The brewer uses big data and marketing to go head to head with its larger rivals, selling everything from cider to craft beer to Mexican lager, says Jason Notte.

 
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