South African winery Jordan Wines invested in London restaurant High Timber to enable extensive opportunity for cross-promotion with minimal marketing spend. In the next of Marketing Week’s series on shoestring marketing, co-owner Kathy Jordan outlines the strategy.
Gary and Kathy Jordan have been making world-class wines since 1993 on a farm with a history going back over 300 years. He’s a geologist, she’s an economist – together this husband and wife team is a phenomenon. Gary’s parents, Ted and Sheelagh, bought the 146 hectare Stellenbosch property in 1982, and embarked on an extensive replanting programme, specializing in classic varieties suited to the different soils and slopes. (021) 881 3441