Chocolate addicts are now into snorting cacao

First comes a surge of endorphins into your bloodstream, which increases acuity and fuels you with feelings of euphoria. Then there’s the flood of magnesium, which relaxes your muscles and de-tenses your body.

Hundreds of people are packed into a bumping basement club in downtown Berlin, dancing for hours on end in a free-wheeling rave. The substance of choice hails from the exotic tropics. It’s said to impart a brain-boosting rush and tons of energy, enough to transform its users into raging Energizer bunnies. This drug can be ingested, drunk and even snorted. You’re probably familiar with its common name: cacao.

Say, um, “hi” to the sweetest party drug there is. In recent months, cacao has transcended its already lofty status as a superfood and vaulted into the realm of party drugs. In this latest incarnation, cacao powder is taking the place of alcohol and illicit substances like Molly and ecstasy in parts of Western Europe. Lucid, a monthly cacao-fueled dance party in Berlin, fixes bitter Balinese cacao into partygoers’ drinks. Morning Gloryville, a rise-and-shine rave company that organizes dance parties from London to New York, stocks its bar with cacao drinks and cacao pills. And in perhaps the strangest form, Belgian chocolatier Dominique Persoone invented a special $50 snorting device so you can huff your chocolate in powdered form, much like cocaine.


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