It was the tactile nature of the Fairtrade De Bos labels launched last week at Luke-Dale Robert’s Pot Luck Club that raised a laugh when Bosman marketing maven Neil Buchner (below) compared the feel to that of the balasmandjie depicted on them.

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Which reminded me of the question raised of English poet Wystan Hugh Auden (below). “If his face is that wrinkled, whatever does his scrotum look like?”

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