Is this the shape of things to come for wine marketing?  Teaming up brands? Furniture and wine.

Show owners like the Wine Lizard won’t like it as it reduces their profit from exhibitors. But as Thea van der Merwe, marketing maven behind Marvellous, the JV of winemaker Adam Mason and chef Peter Tempelhof said “this show is much better than WineX as we get a far more interesting visitor.” Of course teaming up a winemaker with a chef is another kind of creative collaboration.

Here is the money shot for SA brandy: a Kenyan enjoying SA brandy.