Obikwa is the most social media savvy wine brand in SA. No sooner did the Best Value Shiraz post hit the interwebs than Obikwa tweeted

Next Gudrun Clark’s office asked if they could send the entire Obikwa range along to our weekly Good Value Guru Soirée tastings at the Taj Hotel that kick off on Monday the 24th of February with Sauvignon Blanc. After re-processing the Best Value Guide Chardonnay scores into Rand quality values that reflect the judges’ blind tasting scores, they’d be well advised to as Obikwa features in the Top Five wines out of the 28 submitted.

Clos Malverne Herons Nest Reserve Chardonnay 2013 15.70 R24.50
Stellenbosch Vineyards Welmoed Chardonnay 2013 16.00 R36.95
Brandvlei Kelder BC Wines Chardonnay 2013 14.70 R21.00
Lourensford The River Garden Chardonnay 2012 15.30 R33.00
Distell Obikwa Chardonnay 2012 14.80 R30.00

Obikwa’s slogan is “life’s a journey worth celebrating friends so go on; stick your neck out!” A slogan under threat as soon as the penny drops about neknominations, an urban driking game and “the mating ritual of Aussie Bogans (above), who in order to demonstrate their penis length/girth and demonstrate their readiness and desire to mate with other Bogans, must chug a full beer on video, and then nominate another Bogan to do the same.

Most commonly practised before a night taking the Commo out to Chapel Street, downing a slab at Bazza’s place, or hitting the drags at Dandy.” According to Urban Dictionary. With the Mining Indaba in full swing in Cape Town, a plague of neknominations is expected.