According to analytics firm Restaurant Sciences, Americans are drinking less rum, gin and tequila these days.
An analysis of more than 25 million drink orders placed at restaurants, bars and nightclubs through 2011 and 2012 revealed that these traditional spirits saw market share losses of 3.89 percent, 2.60 percent and 2.28 percent respectively.
The same study found that popularity of flavored vodkas is on the rise (which we already knew from a Technomic study published late last year), gaining a market share of 3.04 percent. Market shares for digestifs and Irish whisky also increased by 1.48 percent and .98 percent respectively.
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