These days everybody can be pretty obsessed with their cell phones even when they’re in a restaurant or at a bar with friends. What’s the point of hanging out with friends if people only have eyes for their phones? That’s what the Salve Jorge Bar in Sao Paolo wanted to change when they created the Offline Glass, a specially-cut beer
by RedRock glass that only stands up straight when balanced on a mobile phone.
Created by ad agency Fischer & Friends, the glass was designed to bring people back from the online world and get them to actually talk and socialize with their friends face to face.
Check out the promotional video of the Offline Glass.