If you thought caffeine-laden energy drinks were just for basketball players, monster truck drivers, and video gamers, you’d be forgiven. Judging by commercials, they seem like the primary consumers.
With the recent buzz around energy drinks, the safety of these beverages has come under scrutiny, especially when it comes to children. However, it’s important to note that not all energy drinks are created equal. `’For instance, Prime, currently available in South Africa, is a hydration drink that does not contain caffeine or stimulants,” say Omy Naidoo, Newtricion wellness dietician.
Following its digital transformation and consumer-centric strategy launched three years ago, SodaStream, the world’s leading sparkling water brand, is tapping into its consumers’ growing interest in design, innovation, mixology, and user-experience fields. As the trend of making fresh sparkling water at home continues to grow, and as consumers seek more approachable premium products, especially in the food and beverage sector[1], SodaStream is introducing a full top-to-bottom redesign of the company’s symbol, color palette, websites, as well as introducing a new tier of elevated products.
Last year, the World Health Organization hailed energy drinks a “danger to public health,” after they found consumption of such beverages is on the rise. Now, an infographic created by website Personalise.co.uk claims to show exactly what happens to the body in the 24 hours after consuming an energy drink.
Work schedules are only getting busier nowadays, prompting consumers to look for energy boosters which will allow them to maintain high levels of focus and productivity, especially at work. Although the most well-known component of many energy-boosting food and beverages is caffeine, this is not the only ingredient used to supply an invigorating lift.