The brand pillars of historic Lanzerac

The historic Lanzerac Wine Estate, dating back to 1962, produces some of South Africa’s finest wines and is home to a five-star hotel, an acclaimed restaurant, a spa and wellness centre, and wine tasting facilities. We spoke to Lanzerac’s GM, Barend Barnard, about managing the Lanzerac brand – from the estate’s offering to its award-winning wine.

Tell us about the Lanzerac brand and what it stands for

Lanzerac is a historic brand/estate in Jonkershoek, Stellenbosch. We are renowned for being the first commercially available Pinotage in the world, our 1959 vintage Lanzerac Pinotage was released in 1961. The micro-climate and soils on the banks of both sides of the Eerste River lend itself towards great quality Chardonnay, Chenin Blanc, Pinotage, Merlot and Cabernet Sauvignon – these are our brand pillars. Lanzerac has been known for its unmissable history and prestige, being proudly Stellenbosch and striving to produce the best Pinotage in South Africa.

 


more on bizcommunity.com