There’s a reason the Firefly 2 and Pax 2 stand out from other vapes—beyond being big eye-catching kazoos. They’re unique. A lot of the vape market is reminiscent of the hoverboard market. A few companies make the products and a whole mess of other companies slap their logos on them and sell them. Grenco’s been one of the smarter logo slappers. It gets branding, and not just because it partners with Snoop Dog for advertising. But while it’s very good at moving product it has struggled with setting itself apart from the nearly identical competition. The new G Pen Elite is the flagship device Grenco needs, and it’s the vape the rest of us deserve.

But the G Pen Elite looks less like your usual vape and more like a nose trimmer. Or a masculine vibrator. It’s got that vaguely industrial “I’m a man Jessica” sensibility you see from products at Sharper Image or the dude aisle at CVS. As a lady I don’t hold that against it, lots of devices have more masculine design, but I did get joking comments about it. Often.