Celebrity endorsements is a well practised marketing tactic, and has proven to be particularly effective in competitive industries such as spirits.
Whether to increase their global profile or reflect a change of image, brands frequently recruit famous faces to front new campaigns.
Last year, one of the most famous men in the world teamed up with Diageo to re-launch a grain Scotch whisky brand, while a Hollywood actress put her love of Bourbon to good use.
Meanwhile, a world-famous rap star attempted to make cachaça a household name and an underwear model lent her talents to promoting an orange liqueur.
Click through the following pages to see our pick of the top 10 celebrity spirits brand ambassadors.
read more on thespiritsbusiness.com