Virgin uses Artificial Intelligence to create world-first rum that tastes of your holidays


Cheers! Raise a glass to the revolutionary new “Holiday Spirit” rum that puts the A and I into a Mai Tai.

Virgin Holidays has unveiled the world’s first “data-distilled” drink created by Artificial Intelligence – a bespoke booze they say is “infused with real emotions from holidaymakers around the world’’.

Sir Richard Branson ’s firm enlisted IBM’s Watson, the world’s most intelligent super-computer, to analyse the thoughts
and feelings of more than 15 MILLION holidaymakers from their posts on various social media platforms.

The predominant getaway emotions were then matched to more than 5,000 rum flavour descriptions and reviews to create a one-off rum recipe that was distilled at the Foursquare plant in Barbados .


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