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It used to be that luxury and tequila did not mix. Tequila shots and bad hangovers were a more likely pairing.
Like many booze brands, Bacardi rum has spent a lot of its marketing money playing up its heritage in recent years.
What is the average advertising attention span of a millennial? About 15 seconds. Just ask Sean “Diddy” Combs.
From soil to sip, it takes a long time to make the finest wine. So it’s fitting that the industry’s journey to online buying has been a slow one,