Pepsi is throwing some shade at rival soda brand Coca-Cola in its Super Bowl spot.

Most sommeliers will tell you that there is a wine for everything. While there’s never really been a reason to question the boundless possibilities of blessed vino, there is one recent partnership that puts that theory to the test with a new spin on wine and cheese.

Some entrepreneurs plan out their next business venture in their heads and on their laptops. James Harder spotted his from behind the wheel of his car.

Charlize Theron stomps around Berlin in stylish garb and giant sunglasses, fights anyone with anything she can—a heel, a fridge door—shoots guns, flips cars, jumps off a balcony, and drinks lots and lots of Stolichnaya vodka in the action film Atomic Blonde.

Rhett & Link will slake your thirst for goofy, brand-inspired comedy in the “Ultimate Water Taste Test,” a wonderfully wet episode of their “Good Mythical Morning” YouTube show.

What do you look like as you get increasingly buzzed from alcohol? Many of Marcos Alberti’s friends now have photographic evidence.

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, “It’s Mine.”

Robert Rodriguez and John Malkovich have made a movie that no one currently alive will ever see—and that’s just fine by them.

Snapchat is a risky place for alcohol brands to play.

Maximilian J. Riedel still recalls the day that Robert Mondavi came to visit his father, Georg.