Frat-boy Fave Jägermeister Is Taking A Shot At The Cocktail Crowd


Despite its challenges, Jägermeister remains the No. 1 imported liqueur in the U.S., and is by far the most fabled libation you can order at a bar.

 

Do Competing Bottled Water Brands Actually Taste Different?


Rhett & Link will slake your thirst for goofy, brand-inspired comedy in the “Ultimate Water Taste Test,” a wonderfully wet episode of their “Good Mythical Morning” YouTube show.

 

This Photographer Takes Fun Portraits of People After One, Two and Three Glasses of Wine


What do you look like as you get increasingly buzzed from alcohol? Many of Marcos Alberti’s friends now have photographic evidence.

 

Diet Coke prints literally millions of unique labels for new campaign


Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, “It’s Mine.”

 
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A Cognac Brand Just Made a John Malkovich Film That No One Will See for 100 Years


Robert Rodriguez and John Malkovich have made a movie that no one currently alive will ever see—and that’s just fine by them.

 

Why Jim Beam Is Running Snapchat Ads to Launch a New Apple-Flavored Bourbon


Snapchat is a risky place for alcohol brands to play.

 

Why Riedel is the stem that wine lovers reach for


Maximilian J. Riedel still recalls the day that Robert Mondavi came to visit his father, Georg.

 

Nick Offerman of `Parks and Recreation` Sings a Ballad Dedicated to Whiskey


Nick Offerman loves whisky, his guitar, woodworking and horseback riding. But he’s man enough not to mix his favorite beverage with the last two—and quite upset that he doesn’t have three hands so he can mix the first two.

 

These Ads for Wine in a Can Mock Hipsters, Snobs and Your Relationship


If you’ve been drinking wine out of a bottle all this time—well, quite frankly, you’re a sucker.

 

Hard Liquor Looks Truly Odd Packaged in Milk Cartons


Packaging is one of those things you don’t think about a lot—until someone goes and completely mucks with it.

 
 
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