In Pictures: Jack Daniel’s, Old Mout Cider And Strongbow At Isle Of Wight Festival 2017

Isle of Wight Festival took place this weekend ( 8-11 June) and featured brand activations from Jack Daniel's and Heineken-owned brands Old Mout Cider and Strongbow.


Hendrick’s To Host ‘cucumber Hour’

Premium gin brand Hendrick's is giving consumers the chance to receive a gin and tonic in exchange for a cucumber.


Jack Daniel’s And Strongbow To Activate At Isle Of Wight Festival 2017

Jack Daniel's, Strongbow and Old Mout Cider will be providing brand experiences at Isle of Wight Festival 2017, which kicks off today.


Bombay Sapphire Brings Back ‘the Grand Journey’ Dining Experience

Gin brand Bombay Sapphire will bring back its immersive cocktail and dining experience, 'The Grand Journey', in collaboration with Michelin star chef Tom Sellers.


Glenfiddich Whisky To Stage Vr Tasting Experience

Whisky brand Glenfiddich is set to stage a virtual reality (VR) tasting experience in Singapore at the travel retail Tax Free World Association (TFWA) conference.


Glenmorangie Whisky Appoints Clifford French For 146th Open Activation

Glenmorangie Whisky has appointed sport and entertainment agency Clifford French to activate the brand's sponsorship of the 146th Open Championship at Royal Birkdale.

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Belvedere Vodka To Launch Sunset Sessions

Vodka brand Belvedere has partnered with London venue Sky Garden to launch 'Belvedere Sunset Sessions', with the aim of celebrating grass root talent in the UK.


Heineken House Returns To Coachella Festival

Beer brand Heineken is bringing back its Heineken House concept to Coachella this year, and will welcome guests from 14-16 and 21-23 April.


Plymouth Gin To Stage Themed Pop-up During Tall Ships Festival

Plymouth Gin is inviting guests to its pop-up, in collaboration with Rivington Greenwich, which will feature masterclasses and bespoke cocktails.


Bacardi, Jack Daniel’s And Bombay Sapphire To Curate Events Showcasing Scottish Talent

The Bacardi-Brown Forman Brands (BBFB) is hosting a series of Dynamic Duo events in partnership with Edinburgh's top bars.

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