Inside The Stella Artois Vantage Point Activation

Stella Artois is celebrating Wimbledon with its 'Vantage Point' activation in London, inviting guests to watch tennis screenings as well as enjoy a range of experiences.


Stella Artois Celebrates Wimbledon With Vantage Point Event

Beer brand Stella Artois is celebrating its sponsorship of Wimbledon with a 'Vantage Point' activation in central London.


Heathrow Airport launches gin and tonic tea-bags

Heathrow Airport is launching a range of destination-inspired ‘G&T-bags’ on 1 July to celebrate Heathrow Gin Festival.


Event Tv: Lipton Ice Tea Embarks On Summer Roadshow

Ice tea brand Lipton has worked with brand experience agency iD Experiential to stage a roadshow which forms part of the brand's wider 'Let's Go' summer campaign.


Pernod Ricard Brings Havana Club Pop-up To Heathrow

Pernod Ricard Travel Retail EMEA is launching the Havana Night Experience by Havana Club 7 at London Heathrow Airport's Terminal Five.


In Pictures: Jack Daniel’s, Old Mout Cider And Strongbow At Isle Of Wight Festival 2017

Isle of Wight Festival took place this weekend ( 8-11 June) and featured brand activations from Jack Daniel's and Heineken-owned brands Old Mout Cider and Strongbow.


Hendrick’s To Host ‘cucumber Hour’

Premium gin brand Hendrick's is giving consumers the chance to receive a gin and tonic in exchange for a cucumber.


Jack Daniel’s And Strongbow To Activate At Isle Of Wight Festival 2017

Jack Daniel's, Strongbow and Old Mout Cider will be providing brand experiences at Isle of Wight Festival 2017, which kicks off today.


Bombay Sapphire Brings Back ‘the Grand Journey’ Dining Experience

Gin brand Bombay Sapphire will bring back its immersive cocktail and dining experience, 'The Grand Journey', in collaboration with Michelin star chef Tom Sellers.


Glenfiddich Whisky To Stage Vr Tasting Experience

Whisky brand Glenfiddich is set to stage a virtual reality (VR) tasting experience in Singapore at the travel retail Tax Free World Association (TFWA) conference.

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