Although we think of Jägermeister as the German herbal drink most commonly gulped down as an ice-cold shot, recently the beverage brand has been looking beyond the bottle to the wider community associated with it. Earlier this year, the Berlin:AFT3R D4RK project honed in on the German capital’s legendary club scene and now, the drinks brand is branching out one step further and launching its first-ever clothing collection.

With the London Marathon inching closer, New Balance has teamed up with fitness app Strava to give London-based runners some extra motivation during their training.

Rum, in our humble estimation, is the finest application of sugar cane known to man. It’s made from a distillate of either the fermented juice of sugar cane, sugar cane syrup or sugar cane molasses.