There’s an idea that craft beer is dominated by men, mostly with beards, beanies, and an affinity for plaid flannel.
The Sazerac Company has released a line of “fortified wine beverages” that look like assorted liquors, without the flavour or… the liquor of those real spirits. The labels on each of those bottles imitate the iconography and typefaces of more familiar brands of booze, which is why they’re causing double-takes in US states where hard liquor is only sold in ABC stores.
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