The World Is Facing A Tequila Shortage

AMATITAN, Mexico ? In the heartland of the tequila industry, in Mexico’s western state of Jalisco, a worsening shortage of agave caused by mounting demand for the liquor from New York to Toky…


Absolut ’employees’ Strip Down In Racy New Ad

Absolut Vodka is baring it all for a new ad campaign — which flaunts naked employees to prove the firm has “nothing to hide,” according to reports Tuesday. In the advertisement, ?employees&#


Drinkers Don’t Care About Anheuser-busch Anymore

Americans last year continued to lose their thirst for Bud. The flagship brew of Anheuser-Busch InBev saw US shipments of the famous lager fall to 14.4 million barrels last year — down 60 percent f


Coke Is Winning The Battle Against Pepsi

Coca-Cola Co.’s quarterly profit and revenue topped analysts’ estimates, helped by a 3 percent rise in North American sales as it gains market share over archrival PepsiCo. The company sold more S


People Are Paying To Work On Vineyards To De-stress

Forget a cold bottle of beer and a sun lounger – these days Brits are paying to work on their days off. Middle-class men and women are forking out cash to pick grapes, apples and olives?worki…


Hudson Hotel Revamps Iconic Space With New Tequila Bar

The Hudson Hotel on West 58th Street, one of the city’s iconic boutique lodges, is continuing its revamp with the launch of a new tequila bar. The Hudson Bar, which comes on the heels of Umami Burg


Firefighters Struggle To Contain Deadly Wildfires Across Northern

The death toll from the devastating wildfires raging through California’s wine country climbed to 15 on Tuesday. Firefighters are still battling 17 separate blazes that have destroyed more than 2,0


Scotland-based Liquor Company Relocates To Flatiron District

The Scotland-based premium liquor company, Edrington Americas, is relocating and expanding its local office to the Flatiron District. The company, which includes whisky, rum and tequila brands such…


It’s Official: This Is 2017’s Hottest Drink

The sunshine-hued Aperol spritz is the year’s most fashionable drink. Vogue gave it the seal of approval in June, around the same time GQ crowned it the season’s “most refreshing cocktail.” Wi


‘most Interesting Man In The World’ Has A New Gig

The Most Interesting Man — aka Jonathan Goldsmith — has turned to the hard stuff. The former Dos Equis pitchman, who lost his beer gig last year, has hitched his wagon to Astral Tequila, owned by

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