Apple’s viewpoint about its products is based on Andy Warhol’s philosophy about Coca-Cola. Confused? Don’t be, this viewpoint is quite simple! As per Andy Warhol’s philosophy, there’s a tradition in America which depicts that the richest and the poorest can consume the same product. He explained his theory using Coca-Cola as example. People watch TV and see the president and other famous celebrities drinking Coca-Cola, and they also drink it as the price remains the same for everyone and the taste is also the same.