Hop merchant Charles Faram is accelerating its development of new British varieties to meet demand from craft brewers for ‘New World’-style aromatic hops.

A new variety traditionally took 10 years from creation to commercial production, Faram said, but it was hoping to halve this by bringing pilot brew trials forward to assess demand.

The Worcester company unveiled a trial beer made with the new British-grown Olicana hop and developed with craft brewery Ilkley Brewery at the SIBA Beer X festival last month.

 

After a festive surge in online alcohol sales, analysts are forecasting an even stronger 2014 for the sector than 2013 was.

 

Morrisons has teamed up with Australian winery Rosemount Estate to crowdsource a ‘shoppers’ choice’ wine blend.

 

Tesco is to trial its enhanced ‘Tesco Discover’ app that enables shoppers to download augmented reality (AR) video content on wines by pointing their smartphone at a bottle of wine in store.

 
 
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