Last week, the Australia-based global wine conglomerate Treasury Wine Estates announced a multi-year partnership with rapper Snoop Dogg to bring a California red blend to market under its 19 Crimes label. For those unfamiliar with 19 Crimes, the brand is a supermarket staple that’s known for bringing Australia’s early convicts-turned-colonists to life on its augmented reality labels.

 

Among all the understandable fears surrounding the COVID-19 coronavirus right now, New Yorkers faced a dilemma this weekend: Should the city’s residents offer their characteristic solidarity with those in the hospitality industry, by continuing to dine out in restaurants and bars (albeit under capacity caps), or should New Yorkers instead adhere to the strict government guidelines calling for social distancing?

 

Citing their “long-standing shared values and a passion for pushing the limits of potential,” Hennessy today announced it was partnering with the NBA to become its official spirits sponsor.

 

A cool new product named Draft Top may be the bar gadget you never knew you needed.

 

Originally created for medicinal purposes, vermouth has a long history and broad footprint. Everyone from the Romans to the ancient Greeks has crafted their own version.

 

For centuries, the one-square-mile London neighborhood of Soho has been the entertainment hotspot of England’s capital. Nowadays, it’s the center of London’s LGBT community, and plays host to upscale restaurants, jazz bars, private members clubs, theaters, and the remnants of a once bustling sex industry.

 

Diageo, the world’s largest spirits company and owner of Guinness, has announced plans to remove plastic from its beer packaging. In doing so, the British drinks company becomes the latest beverage brand to ditch plastic and move towards using only sustainable packaging.

 

Sarah Jessica Parker is getting into the alcohol game. No, it’s not for Stella Artois, as the Super Bowl ad might have you believe. It’s for her very own line of wines.

 

So the pattern goes: we have one too many drinks the night before, and wake up desperate for either the rewind button or a quick remedy.

 

There are some odd, ambitious alcohol and food combinations out there.

 
 
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