This summer, Bacardi introduced Plume & Petal, a “spa-inspired” lineup of low-calorie, low-alcohol vodkas aimed at “the modern woman.” It was met with social media backlash that inspired the brand to walk back its approach.
So many questions precede the collecting process. What kind of wine should I collect? What if I don’t like what everyone else likes? How much money should I spend? What the heck is a Coravin?
The novel coronavirus pandemic and shelter-in-place orders have forced the wine industry to shift focus toward digital sales and marketing. The latest Nielsen data shows alcohol e-commerce has more than doubled compared to this time one year ago. Wine has enjoyed the largest success, making up nearly 70% of total online retail sales tracked in the report.